Building on the successful launch of 'The Bar' earlier in the year, N2O worked closely with Luminar Leisure to ensure that Liquid Nightclub got off to a great start in Windsor.
Leafleting activity and an integrated email campaign created huge interest in the club, resulting in a sell-out first evening. N2O managed ticket distribution and VIP attendance.
On the launch night, N2O provided Promotional Models, Hostesses, Costume Characters, Paparazzi and a Vodka Ice Luge. An evening to remember!
To support the Launch of IBN's latest computer game console, ITBox, N2O carried out a promotional campaign involving Promotional Models dressed as sexy Santas.
The activity took place in pre-arranged bars and pubs, and involved small teams of two demonstrating the consoles.
The activity ran very smoothly and IBN were pleased with the outcome.
This is now the third time that Kenzo has elected to conduct a cinema sampling campaign for one of its range of women's fragrances. Each activity is characterised by beautiful costumes, strict Sampling Personnel requirements and highly targeted sampling.
Hugely successful, each campaign delivers positive feedback, fantastic imagery and measurable sales results. Kenzo will return to this effective sampling channel in the future.
N2O was approached by Luminar Leisure to put together a Field Marketing Campaign to support the opening of its newest upmarket watering hole, The Bar (pronounced thee bar).
An integrated campaign was constructed involving Hit Squad leafleting and door drops targeting high footfall areas and local businesses within a 20-mile radius of the new venue. The Hit Squad teams wore custom-made, branded, white catsuits and approached 'ideal' potential clientele and offered them an invitation…without talking! In fact, the Hit Squads mimed their away around six local towns for two weeks.
The email campaign complemented the Hit Squad's activity and focused on getting 'local celebrities' to attend the VIP launch evening. Over 500 attended, including Lisa Scott Lee of Steps fame, Bepe out of EastEnders and loads of other local celebs. The launch was a raving success, resulting in much repeat business for N2O.
TBWA were asked by NatWest to develop a field marketing activity to support the launch of its new 'One' account. The concept was agreed and, as TBWA's preferred supplier of Field Marketing services, N2O were asked to provide the personnel and to assist with the logistics.
The activity comprised three weeks of intensive train station leafleting, targeting male commuters; and the activity was conducted by two large teams of Promotional Models, each headed by an experienced Supervisor. N2O managed the midnight leaflet deliveries and the transportation of the promotional stands from station to station. N2O's close relationship with Concourse Initiatives, and understanding of train station regulations, paid real dividends.
The campaign went ahead as planned and delivered 93,000 leaflets into the hands of the target market. It was estimated that the NatWest One brand was exposed to some 300,000 commuters over the three week period.
Appointed by Munro & Forster, N2O were tasked with raising both brand awareness and sales of Listerine mouthwash through the Listerine 6-Day Challenge.
N2O provided Event Managers, Sampling Personnel and AV Display Stands for six days of activity at shopping centres in Newcastle, Sheffield and Manchester. Their role was to distribute 20,000 full size samples of Listerine mouthwash to members of the public, whilst increasing awareness of oral hygiene through the Listerine 6-Day Challenge.
The activity was a resounding success, with the team comfortably achieving the distribution targets. In all, 43,500 consumers were engaged during the campaign, raising awareness and increasing sales as a result. A healthy return of promotional coupons resulted in both Munro & Forster and Listerine repeating the activity later in the year.
