As preferred provider of Promotional Personnel for Angel Uplifting Marketing, N2O provided Event Managers and Promotional Personnel to conduct an intensive shopping centre and railway campaign for its client, Magic FM.

The promotion involved a competition that was designed to encourage the pre-identified target market profile of person to listen to Magic FM.

The tour visited over 60 venues across three distinct phases of the campaign, and was hugely successful in driving up audience numbers for Magic FM.

Samsung planned to capitalise on its sponsorship of the film 'Matrix Reloaded' by promoting its latest mobile phone at every premiere of the movie, across all major European cities.

Executed as a Promotional Road Show, a team consisting of four multilingual Promotional Models, plus a support crew, travelled from location to location demonstrating the phone and promoting the brand.

N2O sourced the four Promotional Models, at very short notice, and assisted with other logistical aspects of the Road Show. The team was very well received everywhere they went, and additional locations were added to the tour, including appearances at major exhibitions and other pertinent events.

Following the successful launch of Listerine Actives in the USA, Dialogue Marketing conducted a three-way pitch for the nationwide sampling campaign to support the UK launch. After a lengthy selection process, N2O were appointed based on experience, project planning and competitive rates.

Working closely with Dialogue and Pfizer, N2O produced a detailed project plan and set about its implementation. The key objective of the campaign was to distribute one million samples in five weeks. In order to keep any media space costs to an absolute minimum, a Hit Squad format was selected, and the activity was conducted almost entirely on a guerrilla basis, by five teams of four Sampling Personnel. Each Hit Squad was headed by a high calibre Event Manager and travelled from location to location in eye-catching branded VW Beetles.

The teams caused a storm of interest wherever they went and all managed to keep pace with stiff sampling targets. The Road Show visited every major UK city and took advantage of the footfall generated at major events such as the London Marathon and the Challenge Cup Final. The campaign delivered 1,058,142 samples into the hands of the target market and was deemed an overwhelming success.

Motor World first approached N2O to assist with its own flavour of Retail Events in March 2003. These promotional activities, often termed 'Cruises', attract thousands of people, most of whom are male motor enthusiasts.

N2O provide a number of different kinds of personnel for these events, including DJs, Entertainers and Promotional Models. The latter usually work in teams such as the 'Kroozin Babes' or the 'Squeegee Squad' and get involved in everything from washing cars to jelly wrestling. These activities are fun for all taking part, and all go down well with the crowd!

Based on the good work N2O conducted with EMAP, on titles such as Max Power and Revs Magazine, N2O has been awarded the Motor Cycling News (MCN) promotional business.

This involves N2O providing female Photographic Models for the magazine and Promotional Models for exhibitions and other events.

And, N2O manages the MCN Squad, who attend the grids at most major motorcycle meetings and make guest appearances at dealership days. In addition, N2O assists with the organisation and judging of the annual MCN Model Competition held at the London Motorcycle Show at Alexandra Palace each year.

he 'Roast & Ground' Supermarket Road Show was the third activity in a series of sampling campaigns to promote Café Direct's Fair Trade brand.

The Road Show lasted for eight weeks, covering over 40 supermarkets across the UK. The team comprised an experienced Event Manager and three Sampling Personnel, with every Sampling Personnel team member being local to each venue. The activity was conducted from a mobile stand, which neatly folded up into a trailer when on the road.

The tour was a great success, resulting in CBH placing an order for a subsequent tour to take place the following month. Some 60,000 samples were issued during the activity with a significant uplift in sales recorded on each activity day.