TBWA were asked by NatWest to develop a field marketing activity to support the launch of its new 'One' account. The concept was agreed and, as TBWA's preferred supplier of Field Marketing services, N2O were asked to provide the personnel and to assist with the logistics.

The activity comprised three weeks of intensive train station leafleting, targeting male commuters; and the activity was conducted by two large teams of Promotional Models, each headed by an experienced Supervisor. N2O managed the midnight leaflet deliveries and the transportation of the promotional stands from station to station. N2O's close relationship with Concourse Initiatives, and understanding of train station regulations, paid real dividends.

The campaign went ahead as planned and delivered 93,000 leaflets into the hands of the target market. It was estimated that the NatWest One brand was exposed to some 300,000 commuters over the three week period.

Appointed by Munro & Forster, N2O were tasked with raising both brand awareness and sales of Listerine mouthwash through the Listerine 6-Day Challenge.

N2O provided Event Managers, Sampling Personnel and AV Display Stands for six days of activity at shopping centres in Newcastle, Sheffield and Manchester. Their role was to distribute 20,000 full size samples of Listerine mouthwash to members of the public, whilst increasing awareness of oral hygiene through the Listerine 6-Day Challenge.

The activity was a resounding success, with the team comfortably achieving the distribution targets. In all, 43,500 consumers were engaged during the campaign, raising awareness and increasing sales as a result. A healthy return of promotional coupons resulted in both Munro & Forster and Listerine repeating the activity later in the year.

Diabolical Liberties appointed N2O to staff and manage the entire guerrilla sampling campaign to support the launch of its new fragrance for men, Crave. Calvin Klein was seeking a specific look to represent their brand, and so N2O trawled its extensive database for suitable individuals. Each person was then interviewed and either filtered out or appointed.

The format for the campaign involved an experienced Event Manager leading a guerrilla Hit Squad. Activity focused on shopping centres during the day, and bars and clubs in the evening. Five Hit Squad sampling teams were in operation across September and October.

The sampling campaign achieved all of its distribution targets, totalling some 450,000 items distributed to the target market. Selected activities were repeated later in the year and a number of PR 'moments' were manufactured, involving celebrities, alcohol and Crave condoms.

Fast Car has been placing orders with N2O for Promotional Models since August 2002. Their requirements range from mild to wild, but invariably are based around attractive girls wearing equally attractive outfits, who sell or promote the magazine.

Working to strict guidelines issued by the BBC, our client, CBH, had devised a Summer Party Road Show to promote the CBeebies brand. The tour visited events and retail shopping locations where parents, with children aged under five years' old, congregated.

N2O were tasked with providing the necessary personnel and equipment to ensure the Road Show ran smoothly. The team comprised an Event Manager of the highest calibre, with overall responsibility for the double-decker party bus, an inflatable dome and anywhere between fifty and one hundred five-year olds. An Assistant Event Manager and a team of six Helpers and two Riggers provided support.

Despite the many potential perils of this kind of activity, the Road Show was a roaring success and put smiles on the faces of thousands of children and their parents. The Road Show was repeated the following Summer.

N2O has an ongoing relationship with Halfords for the provision of Retail Events and Promotional Personnel. The events are focused on increasing store sales and entertaining customers, and they typically include DJ/MCs, Entertainers and Promotional Models.

In addition, N2O provide Grid Girl Squads for Halfords and the Ripspeed team, with the Halfords and Ripspeed Grid Girl Squads making guest appearances at store launches, exhibitions and other events; as well as at all race meetings.