More Creative is the multi-discipline agency for Scottish & Newcastle. Having placed several orders for Photographic Models, More Creative asked N2O to staff and manage a drinks promotion across 60 Scottish & Newcastle venues.

The two brands being promoted were WKD and Bacardi. N2O devised several concepts for each brand, included themed 'drinking games', competitions, props and costumes. One concept was selected per brand and the format for the campaign was finalised; with six teams of two personnel consisting of one Event Manager come Gameshow Host and one Promotional Model acting as an assistant.

This was the start of an ongoing relationship with More Creative, who continue to place their trust in N2O to provide the perfect Photographic Models and Promotional Personnel for every campaign.

With the re-launch of Fruitini, repackaged in yoghurt-type pots rather than tins, Del Monte asked their marketing agency, Dialogue, to devise a creative concept for a Supermarket Sampling Road Show. Field Marketing agencies were invited, by Dialogue, to pitch for the management, sourcing and staffing aspects of the Road Show, with N2O winning the business.

Working from the creative concept produced by Dialogue, N2O constructed the complex Fruitini stands. Each stand had to house refrigerators and fold down to fit in a transit van despite standing three meters tall and three meters wide. If the Fruitini sampling team were your local supermarket, it would be impossible to miss them!

The initial two-month tour was a huge success, and the activity was extended. Key success criteria were the sampling targets and sales uplift, both of which were achieved.

N2O had over 80 Promotional Models at this year's Max Power Live, as well as three MC/Presenters. As the show's official provider of Event Personnel, N2O had the largest presence of any Promotional and Model agency.

This was the third year that N2O was involved in the Model Competition, assisting with the organisation and judging of the contest; which, again, was a huge success.

N2O would like to thank all of the personnel who attended the show for their hard work at, what was without a doubt, the fastest, loudest car show to date!

After the hugely successful UK launch of Listerine Actives, Dialogue returned to N2O to put together similar Hit Squad teams to distribute samples, guerrilla style, at major summer events.

N2O drafted a route plan that provided for maximum distribution, whilst taking into account sample replenishment, event access and working hours. Key events included Wimbledon, Ascot and Glastonbury.

Distribution was outstanding, with the cost per sample issued finalising at around a ridiculously low 10p! Dialogue were thrilled with the outcome and have pledged to re-run the activity in Summer 2004.

Angel Up has been working with N2O since 2000. In May 2002, N2O were asked to assist with a last minute Road Show to promote BT's Broadband Challenge competition, due to start in mid June!

N2O sourced Freelander 4x4s, wrapped them in full vinyl graphics, constructed props in fibreglass and provided Drivers and Promotional Models across England and Ireland.

The N2O Road Show tour, promoting BT's Broadband Challenge competition, went ahead, as planned, during June and July and was a raging success, capturing excellent press coverage.

N2O has been working with the X Power Division of MG Rover since June 2003. Providing Promotional Models for exhibitions and events, N2O has developed a keen understanding of the X Power brand and the level of activity has increased over time.

More recently, N2O have been providing the Promotional Models for X Power's Grid Girls. The combination of striking beauty and the green & grey X Power branding never fails to draw attention at each race meeting, exhibition and other event attended.