As Dialogue's preferred supplier of Field Marketing personnel, N2O were appointed to provide Supermarket Sampling Road Show personnel and services for a huge 16-week campaign. Entitled 'the Bakers Road Trip', the tour was designed by Dialogue to take the Kingsmill brand to their target market and involve everyone in enjoying buttered bread, toast, crumpets and muffins.

The Road Show comprised two sampling teams, each headed by a high calibre Event Manager with relevant experience and a vivacious personality. Using fully wrapped Frontera 4x4s and catering trailers, the campaign visited supermarkets and pertinent outdoor events across the UK.

The activity was extremely well received by the public and positive comments rained in through the Allied Bakeries website and other sources. The target number of samples was distributed and a sales uplift occurred at every store visited. Resplendent in their Chef's whites, it seemed than no one could resist the Event Managers' charms and a lovely hot crumpet!

After the success of the first in-store activity for Lever Fabergé, N2O provided a similar turnkey solution for their planned Lynx promotion. This time the activity was carried out across 100 Boots stores, with one attractive female Sampling Person per location.

Again the activity went very well; despite short turnaround times! All distribution targets were met and a large uplift in sales was reported, resulting in further activity.

EMS Worldwide has been working with Sony for a number of years, organising events and running the Sony Jaminator; Sony's amazing mobile exhibition unit. As activity levels increased, EMS approached N2O to provide high calibre Demonstration Personnel.

Working closely with EMS, N2O has developed a training programme for all levels of Sony Demonstration Personnel, ensuring in-depth product knowledge and consistent demonstrations.

Recent activities include the installation and demonstration of Sony Junxion pods, AIBO demonstrations in major shopping centres and a VW Camper van Road Show tour travelling the UK. Notably, the AIBO activity at Bluewater delivered a tenfold increase in sales across the weekend it took place.

As an approved, rostered agency for Lever Fabergé, N2O was invited to pitch for the highly prized Christmas in-store activity for Impulse at Boots. N2O were awarded the business based on a total solution proposal that involved pre-activity introductory store visits, pre-activity ring round, daily check-in, picking and packing of merchandise, and full field support.

The activity was carried out at 200 Boots stores, right across the UK, and took place on one Saturday in the crucial run up to Christmas. The activity involved handing out money-off coupons and generally encouraging shoppers to purchase Impulse.

The sweet, sweet smell of success was in the air at the completion of the activity, and Lever Fabergé rewarded N2O with an immediate order for additional activity early in the New Year.

BP wanted to introduce its customers to their new on-site services and at the same time introduce a new range of fuels. After an intensive selection process, BP's marketing agency, Launch PR, appointed N2O to provide suitable Personnel.

N2O staffed all 35 of the new BP Connect stores across the UK with experienced Promotional Personnel. After in-depth training, the team conducted the eight days' dual-purpose promotion. To the pleasant surprise of consumers entering the BP Connect stores during the morning; friendly, knowledgeable Personnel introduced them to BP's new range of freshly produced hot and cold snacks. For the afternoon shifts the roles changed as Personnel moved to the forecourts, politely approaching customers, promoting BP's two new performance fuels Ultimate Petrol and Ultimate Diesel.

N2O collated reports from 560 shifts and 280 days. The final results showed healthily boosted sales across all stores, and significantly increased awareness of BP Connect's on-site services and BP's new range of fuels. Feedback from Launch PR and BP was tremendous, with N2O being assigned repeat activities just a few months later.

Max Power Live 2003 was such a huge success, that the organisers, Haymarket Exhibitions, decided to stage a spin-off show entitled 'Max Power London', in November.

Held at ExCel in London's docklands area, predictably the show was 'rammed'. It would appear that there is a seemingly inexhaustible appetite for Max Power's cocktail of modified cars, loud music and beautiful women.

Again, N2O were asked to promote the show with a number of activities, including a bar & nightclub tour, in-store activities with retailers such as Phones 4U, and a number of other initiatives. At the show, N2O had its usual array of stunning Models and needless to say, the show sold out.