N2O has been providing event personnel for the Ferrari and Maserati brands since 2003, and were asked to provide Promotional Models for the return of the British Motor Show in May and June of this year.

The Promotional Models were carefully selected using appearance, personality and experience as key criteria. N2O provided branded uniforms and constructed a shift roster to ensure that all the Models were fresh, rested and keen to professionally promote Ferrari. The show was a resounding success for Ferrari, selling cars from day one onwards.

This major campaign involved 200 Kwik Save stores across the UK, and took place over two weekends. The Surf brand team insisted on having this activity conducted by 'hunky' men. A request N2O were happy to fulfil!

Wearing Surf branded clothing, each Promotional Person positioned themselves next to the Surf shelf space in the store's home cleaning aisle. Their key objective was to distribute as many 'instant win' scratch cards as possible to target market consumers, whilst encouraging customers to purchase Surf.

The resulting uplift in sales broke new ground for this kind of activity, resulting in ongoing repeats of this activity at Kwik Save and Wilkinson's stores.

N2O's in-store Sampling and Demonstration expertise was put to good use in this powerful Easter promotion for Dove. The activity was conducted across 100 Boots stores and involved N2O's highly effective full project support package; designed and refined by N2O with Lever Fabergé's account handlers.

Around 100,000 money-off coupons were distributed during the campaign, resulting in a significant sales uplift.

With a consistently high level of repeat activity, N2O's Sampling Personnel have built, and maintain, excellent relationships with store management, greatly facilitating each in-store campaign.

As Carlton Screen Advertising's partner of choice for Sampling Personnel and associated services, N2O were asked to staff a 60 cinema location Sampling Campaign for Ribena's latest product line extensions: Ribena AAARGHH and OOOOHH. Key considerations included the logistics involved in delivering the Ribena samples, which weighed in at well over ten tonnes, and the production, delivery and positioning of point of sale (POS) material.

N2O constructed a detailed logistical plan and monitored deliveries to ensure the correct volume of samples and POS arrived in good time at the correct locations. The Sampling Personnel were each called to ensure salient points from the written brief were completely understood.

As you can see from the images, the activity was a huge hit with cinemagoers, who were delighted to receive a limited edition Ribena sample. AAARGHHs and OOOOHHs all round!

Barclays approached N2O to provide 15 teams of Event Personnel, each team consisting of an experienced Event Manager and four Hostesses. The role of each team was to facilitate a series of conferences across the UK.

Duties included 'meeting & greeting', delegate registration, supervising and answering questions on Barclays Bank services. Thus, all personnel were professional in appearance with a proven track record in this kind of activity.

Barclays were extremely pleased with the personnel and back up service provided by N2O, and N2O remains a Promotional Personnel and services supplier for Barclays Bank.

The personnel requirements for this activity were very specific, with the Sunsilk brand team wanting only "attractive females, 5' 3" to 5' 8" with smooth hair".

The activity was conducted at 65 Wilkinson stores, across four weekends, by in-store Demonstration Personnel from N2O fitting the strict criteria. The Promotion was based on targeted distribution of 'tip-on' samples; with sachet samples attached to leaflets promoting a 'buy one get one free' offer.

Once again, the campaign went according to plan, with excellent distribution figures and a reported doubling of sales on each day of activity.