BP wanted to introduce its customers to their new on-site services and at the same time introduce a new range of fuels. After an intensive selection process, BP's marketing agency, Launch PR, appointed N2O to provide suitable Personnel.

N2O staffed all 35 of the new BP Connect stores across the UK with experienced Promotional Personnel. After in-depth training, the team conducted the eight days' dual-purpose promotion. To the pleasant surprise of consumers entering the BP Connect stores during the morning; friendly, knowledgeable Personnel introduced them to BP's new range of freshly produced hot and cold snacks. For the afternoon shifts the roles changed as Personnel moved to the forecourts, politely approaching customers, promoting BP's two new performance fuels Ultimate Petrol and Ultimate Diesel.

N2O collated reports from 560 shifts and 280 days. The final results showed healthily boosted sales across all stores, and significantly increased awareness of BP Connect's on-site services and BP's new range of fuels. Feedback from Launch PR and BP was tremendous, with N2O being assigned repeat activities just a few months later.

Max Power Live 2003 was such a huge success, that the organisers, Haymarket Exhibitions, decided to stage a spin-off show entitled 'Max Power London', in November.

Held at ExCel in London's docklands area, predictably the show was 'rammed'. It would appear that there is a seemingly inexhaustible appetite for Max Power's cocktail of modified cars, loud music and beautiful women.

Again, N2O were asked to promote the show with a number of activities, including a bar & nightclub tour, in-store activities with retailers such as Phones 4U, and a number of other initiatives. At the show, N2O had its usual array of stunning Models and needless to say, the show sold out.

As PMA's preferred supplier of Field Marketing personnel since 2001, N2O was asked to provide a range of Event Personnel for an initial series of events to support the re-branding of Soccer World to Sports World.

Aimed at the family market, each event typically involved Promotional Personnel, Face Painters, a DJ/Presenter, Costume Characters and an Event Manager to oversee the smooth running of the activity. The 'hook' for the day would normally be a competition of some kind, compered by the DJ, and this would always draw a crowd.

After the success of the initial series, the events have continued, evolving and adapting to the changing store, location and marketing objectives.

Following the success of the earlier Tango Apple sampling campaign, Tango commissioned another sampling activity, this time for Strange Soda.

The activity consisted of 32 cinema sample sites, with two Sampling Personnel per location, dressed according to strict guidelines. The team were to target 8-11 year olds, as well as mums and dads. The drink was positioned as 'sweets in a bottle' and this was the message the campaign had to communicate.

N2O staffed and managed the entire activity, including all logistical planning and deliveries. Not a trivial task, as the samples weighed in at around 20 tonnes!

Primarily targeting 11-24 year old males, the Tango Apple Drench campaign in October 2003 was evidence of Britvic's huge investment in the Tango range and their faith in Cinema sampling.

Working in groups of 2 and 3, N2O's sampling personnel literally looked 'drenched'. Wearing Tango branded clothing including with an apple green pac-a-mac to match, staff distributed the 150ml sample cans of Tango Apple and A5 Leaflets promoting the Tango Drench Tour of Events and Tango's SMS and online Big Drench competition.

The enthusiasm and upbeat approach adopted by N2O's Sampling Team ensured the activity was a real hit with the public, resulting in the Tango Strange campaign taking place shortly afterwards.

Supporting the UK Launch of Hellmann's new Snack Sauces, N2O were commissioned by Dialogue, on behalf of their client Unilever Bestfoods, to conduct a Supermarket Sampling Road Show.

The activity was to be conducted by two teams and the basic mechanic consisted of serving hot chips with Snack Sauces from catering trailers. N2O used two catering trailers from its own fleet, towed by two branded Freelander 4x4s, and N2O staffed the activity with experienced Event Managers and Sampling Personnel. A detailed logistical plan was assembled, involving the delivery and preparation of 8.2 tonnes of chips!

The tour distributed tasty samples to 142,000 members of the target market, across the months of September and October. The 'rigs' were hugely impactful (all creative work was conducted by Dialogue) and everyone commented favourably on their appearance. The sampling activity resulted in a ten-fold increase in sales on each day of the activity, as compared to sales on the same day of the previous week, at each location.