Following the excellent work carried out by N2O on BP's Christmas campaign, Launch PR returned to N2O for its next major Field Marketing exercise. This time, the focus was on the new coffee shop within BP service stations, Wild Bean Café.
To support the launch of this new concession, Launch PR devised a promotional campaign that required an experienced in-store Sampling Person to sample different types of products throughout the day. The focus was on 'quality quickly' and this really came across during the promotion.
As you can see from the images, the campaign was extremely well received by the public, who were impressed with Wild Bean Café, and very happy to sample a delicious free hot drink!