Following the excellent work carried out by N2O on BP's Christmas campaign, Launch PR returned to N2O for its next major Field Marketing exercise. This time, the focus was on the new coffee shop within BP service stations, Wild Bean Café.

To support the launch of this new concession, Launch PR devised a promotional campaign that required an experienced in-store Sampling Person to sample different types of products throughout the day. The focus was on 'quality quickly' and this really came across during the promotion.

As you can see from the images, the campaign was extremely well received by the public, who were impressed with Wild Bean Café, and very happy to sample a delicious free hot drink!

N2O has provided exhibition personnel for Lotus Cars since the 2000 Motor Show.

N2O worked closely with Lotus to cast and select the Exhibition Models with the best fit, both from a looks and personality perspective. The show was an overwhelming success for Lotus, who were delighted with the N2O Models.

N2O has been providing event personnel for the Ferrari and Maserati brands since 2003, and were asked to provide Promotional Models for the return of the British Motor Show in May and June of this year.

The Promotional Models were carefully selected using appearance, personality and experience as key criteria. N2O provided branded uniforms and constructed a shift roster to ensure that all the Models were fresh, rested and keen to professionally promote Ferrari. The show was a resounding success for Ferrari, selling cars from day one onwards.

This major campaign involved 200 Kwik Save stores across the UK, and took place over two weekends. The Surf brand team insisted on having this activity conducted by 'hunky' men. A request N2O were happy to fulfil!

Wearing Surf branded clothing, each Promotional Person positioned themselves next to the Surf shelf space in the store's home cleaning aisle. Their key objective was to distribute as many 'instant win' scratch cards as possible to target market consumers, whilst encouraging customers to purchase Surf.

The resulting uplift in sales broke new ground for this kind of activity, resulting in ongoing repeats of this activity at Kwik Save and Wilkinson's stores.

N2O's in-store Sampling and Demonstration expertise was put to good use in this powerful Easter promotion for Dove. The activity was conducted across 100 Boots stores and involved N2O's highly effective full project support package; designed and refined by N2O with Lever Fabergé's account handlers.

Around 100,000 money-off coupons were distributed during the campaign, resulting in a significant sales uplift.

With a consistently high level of repeat activity, N2O's Sampling Personnel have built, and maintain, excellent relationships with store management, greatly facilitating each in-store campaign.

As Carlton Screen Advertising's partner of choice for Sampling Personnel and associated services, N2O were asked to staff a 60 cinema location Sampling Campaign for Ribena's latest product line extensions: Ribena AAARGHH and OOOOHH. Key considerations included the logistics involved in delivering the Ribena samples, which weighed in at well over ten tonnes, and the production, delivery and positioning of point of sale (POS) material.

N2O constructed a detailed logistical plan and monitored deliveries to ensure the correct volume of samples and POS arrived in good time at the correct locations. The Sampling Personnel were each called to ensure salient points from the written brief were completely understood.

As you can see from the images, the activity was a huge hit with cinemagoers, who were delighted to receive a limited edition Ribena sample. AAARGHHs and OOOOHHs all round!