Launching today, 2nd August, and for six days only, Japan’s Prime Brew, Kirin Ichiban, presents their pop up Yatai restaurant offering delicious bamboo-skewered Kushiage, Kirin beer, shortlisted film competition finalists and the opportunity to own original, commissioned street art.
Designed to engage all the senses, the Kirin Ichiban Yatai is a unique collaboration between premium Japanese beer brand, Kirin Ichiban; top London Japanese chefs, Yasuhiro Mineno and Shinya Ikeda; exciting short film makers entered in the Kirin First Cut film competition; contemporary art collective, Soulful Gallery; post-earthquake, fundraising, Play for Japan; brand placement agency, Be Communications, and experiential agency, N2O Limited. Working together, they have created a pop up Yatai bringing together the old traditions of Japan with new creativity and technology.
To anchor the ephemeral pop up Yatai restaurant in its London Brick Lane setting, the creative team at N2O commissioned art collective, Soulful Gallery, to produce an outstanding series of Japanese urban street art walls – complete with hand painted brickwork, graffiti, peeling posters and fantastical traditional and kawaii characters.
Creating an atmospheric backdrop for the Yatai, each bespoke wall section is an individual work of high quality art. And, one, or more, can be yours!
Yatai diners, art collectors and anyone with seriously good taste (and wall space) are invited to bid, in a six day-long Silent Auction, for the original, street art wall panels. Monies raised will go to Kirin's and Play for Japan’s supported charity, the Japan Society Tohoku Earthquake Relief Fund.
Bidding begins at 18:00 BST Tuesday 2nd August and ends at 23:00 BST Monday 8th August 2011. To download a Bid Sheet and place a silent bid, click here. For the Silent Auction Terms and Conditions and Conditions of Sale, click here.
To book a delicious food experience at the Kirin Yatai, visit www.kirinfirstcut.co.uk
The bespoke ‘walls with street art’ panels, created uniquely for this exciting pop up Yatai experience, will become the property of the lucky highest bidders.